BB Studio recognizes the move for many larger acts to buy outright their own studios and smaller bands to take their time recording at home with the cheap availability of new recording software and equipment. However there is still a very high demand for artists to record professionally (since they cannot always access the cutting edge tools of the trade or be proficient with them quickly) and have the stress of engineering/production removed, allowing them to concentrate on simply playing great music. There is a growing market in the entertainment sector for people who want to experience recording, as well as more smaller companies having radio adverts/podcasts made professionally at affordable prices.